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“If you don’t know how to fix it, please stop breaking it”

Updated: Sep 17, 2020

For those of you who have not had time to watch the radical ‘Extinction: the facts’ by David Attenborough on the BBC (here and here ) please consider these 3 things, that the film made us think, and are UK-consumer-relevant:

Severn Suzuki to the United Nations, Rio de Janeiro 1992

1. By eating battery chickens you are assisting the fast degradation of the world’s environment and biodiversity.

If you eat chicken, eat organic free-range chicken.

There is a real cost of cheap meat and it is in fact very, very expensive outside of your wallet, and it costs us all. We think that governments should be legislating on this.

2. By becoming aware of the problem and modifying your life in a small way, does not make you a Luddite, short-term trend-following, lentil-eating lefty, swayed by Greta Thunberg.

In fact, Greta Thunberg was following the lead from someone over 25 years ago.

So, you are responding to views and science that have been mainstream for generations.

In 1992, the then 12-years-old Severn Cullis-Suzuki told world leaders at the UN roughly the same facts as Greta recently did, with similar emotion. And too little of real positive global consequence has been achieved since, so we are hurtling toward extinction(s) and biodiversity loss at an even higher speed.

To listen, clap and say congratulatory words, and then ignore and continue as before is what happened to Severn Suzuki (shown here) and Greta Thunberg (shown here) at the UN. Is this the definition of patronisation?

(Severn Suzuki now )

3. And third, this high-speed race toward extinctions has immediate mega-financial and horrendous health implications. If you want to know more, we recommend watching this moving yet constructive film here (

One of the two remaining White Rhinos in the world - there used to be thousands. The remaining two are both female.

And then ask yourself – economically and legislatively, how do we change this journey’s direction as a world?

If we can find a sponsor, we might organise a competition of the best, most viable ideas. Institute of Ideas?

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